Steak ‘n Shake Reports 19% Sales Growth After Bitcoin Adoption

Bitcoin adoption — Steak ‘n Shake has reported significant sales growth since adopting Bitcoin payments, attributing a 19% same-store sales gain this quarter to the cryptocurrency’s integration.

The burger franchise, which began accepting Bitcoin via the Lightning Network in May 2025, stated on social media that it has achieved double-digit same-store sales growth ever since. The company’s chief marketing officer previously highlighted that Bitcoin payments save the chain roughly 50% on processing fees compared to traditional credit card transactions.

Steak ‘n Shake has also added Bitcoin to its corporate balance sheet, announcing a $10 million strategic reserve purchase in January. The chain’s sales performance has reportedly outpaced major competitors like McDonald’s and Taco Bell following the adoption.

The company considered accepting other cryptocurrencies last year but abandoned the idea after a social media poll indicated strong preference for Bitcoin-only payments.