Morgan Stanley Details 0–4% Bitcoin Allocation Framework for Clients

Bitcoin allocation framework — Morgan Stanley’s head of digital assets has detailed the bank’s framework for client Bitcoin allocations and explained the strategy behind its successful spot Bitcoin exchange-traded product.

Amy Oldenburg, Head of Digital Assets at Morgan Stanley, discussed the bank’s approach in an interview. She noted that Morgan Stanley became the first global systemically important bank to launch a spot Bitcoin ETP, which has accumulated over $600 million in assets since its debut in April 2026.

Oldenburg explained that the firm has developed a 0–4% allocation framework for Bitcoin across three investor risk profiles. She emphasized the firm’s “digital gold” thesis for Bitcoin, contrasting it with traditional gold allocations, which Morgan Stanley does not have an equivalent framework for.

The executive also addressed why Morgan Stanley priced its Bitcoin ETP below competing spot Bitcoin ETFs and discussed the educational process required before clients make their first Bitcoin allocation. She acknowledged that while client adoption is growing, significant educational barriers remain before many investors feel comfortable with the asset class.