X Debuts Bitcoin Trading Feature Via Coinbase and Kraken

bitcoin trading feature — Elon Musk’s social media platform X has launched a feature allowing users in the United States to trade bitcoin and other assets directly from posts using cashtags.

The new functionality enables users to tap on a cashtag like $BTC or $TSLA to view real-time price charts and then select a “Trade” button. Transactions are not executed on X itself; instead, users are directed to partner brokerages and exchanges, including Interactive Brokers, Moomoo, Gemini, Kraken, and Coinbase.

The move marks a significant step in Musk’s ambition to evolve X into an “everything app” with integrated financial services. It directly connects market discussions on the platform with the ability to act on them.

The feature, which was launched on September 22, 2026, is currently limited to users based in the U.S. It advances X’s strategy of embedding financial tools into the social media experience.